Keyvisuals that Connect Worlds
“Building bridges means connecting worlds and creating new perspectives.” [Quote: Unknown]
Whether in the real, communicative or digital world – bridges are essential for creating connections and facilitating exchange. The more stable and efficient they are, the better communication succeeds. Technological developments are making these bridges ever more powerful and enabling people to share information faster than ever before.
We applied this principle to six guiding motifs for our customer Aesculap – SGM (sterile goods management segment).
CSSD – OR
ATS – CSSD
CSSD – Warehouse
CSSD – Consulting
CSSD – Digitization
CSSD – Planning
Our target: to present efficient communication and interaction bridges. Those are important in the CSSD environment (Central sterile services department) and represent the services offered by Aesculap – SGM. Because the focus should be on the employees.
The contextual bridge
How should we convincingly present the cooperation between two physically separate clinical areas? Direct interaction between CSSD staff and OR nurses would be ideal, but in reality there is no such physical interface.
Our solution: a transparent wall with an integrated touchscreen monitor. That can be used simultaneously by both the OR and the sterile processing department – our digital bridge shortens distances, optimizes processes and enables efficient communication.
The challenge: our idea of a transparent wall between those two areas does not exist in reality. Because of hygiene reasons, an CSSD is always structurally separated from other areas in the clinic. Therefore, it was not possible to realize our idea entirely photographically.
The technical bridge
In our concept, we combined two worlds: 3D visualization and classic photography. We created the rooms and the glass wall in our 3D world and photographed the people in real life in the studio.
Why this technique?
Our leitmotifs combine photographic authenticity with digital precision. They create a clear, emotional visual language that builds trust and gets to the heart of the message. The combination of real photos and renderings blurs the boundaries – connecting the worlds and appealing to viewers intuitively, creating attention.
The result
The effort was worth it. We have created impressive leitmotifs that combine reality and vision. They tell visual stories from new perspectives and build emotional bridges with a WOW effect.