{"id":183429,"date":"2026-11-03T09:16:09","date_gmt":"2026-11-03T08:16:09","guid":{"rendered":"http:\/\/uncode.beger-design.com\/?post_type=portfolio&p=183429"},"modified":"2026-11-11T10:27:47","modified_gmt":"2026-11-11T09:27:47","slug":"be1","status":"publish","type":"portfolio","link":"https:\/\/begerdesign.de\/en\/portfolio\/be1\/","title":{"rendered":"BE1"},"content":{"rendered":"

[vc_row row_height_percent=”85″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ back_image=”183414″ back_position=”center center” overlay_alpha=”0″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ bottom_divider=”gradient-soft” auto_height_device=”yes” content_parallax=”0″ uncode_shortcode_id=”175815″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”alpha-anim” animation_speed=”1000″ width=”1\/1″ uncode_shortcode_id=”136888″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”2″ uncode_shortcode_id=”160945″][vc_column column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”4″ back_color=”color-xsdn” overlay_alpha=”50″ shadow=”std” shift_x=”0″ shift_y=”-4″ shift_y_fixed=”yes” shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”196526″ back_color_type=”uncode-palette”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”4″ shift_y=”0″ z_index=”0″ limit_content=”” uncode_shortcode_id=”147759″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”7″ mobile_width=”0″ width=”6\/12″ uncode_shortcode_id=”467974″][vc_custom_heading text_size=”h1″ uncode_shortcode_id=”420572″]BE1[\/vc_custom_heading][vc_empty_space empty_h=”3″ desktop_visibility=”yes” mobile_visibility=”yes”][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”0″ width=”3\/12″ uncode_shortcode_id=”166299″][vc_custom_heading heading_semantic=”h3″ text_size=”h4″ uncode_shortcode_id=”251216″ subheading=”B.Braun SE”]Client[\/vc_custom_heading][vc_custom_heading heading_semantic=”h3″ text_size=”h4″ uncode_shortcode_id=”205468″ subheading=”Brand Teaser
\nProduct Video” text_color_type=”uncode-palette” text_color_solid=”#ff0000″]Services[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”5″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”137580″ el_class=”test-zero”][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”170612″][vc_tabs vertical=”yes” history=”yes” target=”row” tab_no_fade=”yes” typography=”advanced” tab_no_border=”yes” tab_h_border=”yes” tab_custom_size=”yes” tab_size=”3″ tab_gap=”3″ custom_padding=”yes” gutter_tab=”2″ active_bg_color=”color-xsdn” radius=”std” tab_tablet_bp=”yes” accordion_bp=”yes” titles_size=”h3″ titles_weight=”600″ gutter_simple=”1″ uncode_shortcode_id=”150955″ active_bg_color_type=”uncode-palette”][vc_tab gutter_size=”2″ column_padding=”2″ title=”Brand Teaser” tab_id=”1793694278800-1-10″][vc_custom_heading uncode_shortcode_id=”911402″]An emotional image teaser[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”176138″]<\/p>\n

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Our task was to develop an emotional image teaser for the product without showing the product itself. The focus is on people of different ages who lead active, self-determined lives. Through various leisure activities, the campaign conveys that discretion, safety, and quality of life are possible in every situation\u2014whether during sports, leisure time, or everyday life.
\nA key design element of our image teaser was the deliberate shift from a subdued to a positive visual language. At the beginning, low-saturation images depict moments of sadness, loneliness, and inner withdrawal. The transition to colorful images, more dynamic music, and smiling people creates an emotional shift.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The result is an emotional image teaser that focuses not on the product itself, but on people\u2019s quality of life. The contrast between the initial low-color images and the later colorful scenes illustrates a journey from withdrawal and insecurity toward a zest for life and self-confidence. The message conveys that discretion and comfort can help people actively participate in life again and enjoy special moments without worry.<\/p>\n

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[\/vc_column_text][vc_empty_space empty_h=”2″][vc_single_image media=”183436″ media_width_percent=”100″ media_ratio=”three-two” shape=”img-round” radius=”xs” uncode_shortcode_id=”106413″][\/vc_tab][vc_tab gutter_size=”2″ column_padding=”0″ title=”Product Video” tab_id=”1671531983-1-92167282140965917157660734888639-b55e31792592099469″][vc_custom_heading uncode_shortcode_id=”803193″]Clear and easy to understand[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”875204″]<\/p>\n

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Be1 is a two-piece pouch system for colostomy care. The pouch fits inside a flat pouch with a lid and can be securely attached to the baseplate via a mechanical coupling. The compact, discreet design, ease of use, and degassing at the push of a button needed to be communicated clearly and visually.
\nOur task was to clearly illustrate the product\u2019s structure and functions using a modern 3D computer animation. This was to demonstrate how to position the base plate around the stoma, how to attach and lock the capsule using the positioning guide, and how to vent gas using the button on the capsule lid.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The result is an informative product animation that clearly illustrates the system\u2019s structure\u2014comprising the support plate, capsule, and enclosed pouch\u2014and highlights its flat, discreet design. In addition, the video demonstrates how the tab on the positioning guide engages with one of the grooves in the plate ring, thereby ensuring the capsule is correctly aligned. It also shows how the integrated filter, with active and passive degassing, equalizes the pressure inside the capsule.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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