DeutschBE1
Client
B.Braun SE
Services
Brand Teaser
Product Video
An emotional image teaser
Our task was to develop an emotional image teaser for the product without showing the product itself. The focus is on people of different ages who lead active, self-determined lives. Through various leisure activities, the campaign conveys that discretion, safety, and quality of life are possible in every situation—whether during sports, leisure time, or everyday life.
A key design element of our image teaser was the deliberate shift from a subdued to a positive visual language. At the beginning, low-saturation images depict moments of sadness, loneliness, and inner withdrawal. The transition to colorful images, more dynamic music, and smiling people creates an emotional shift.
The result is an emotional image teaser that focuses not on the product itself, but on people’s quality of life. The contrast between the initial low-color images and the later colorful scenes illustrates a journey from withdrawal and insecurity toward a zest for life and self-confidence. The message conveys that discretion and comfort can help people actively participate in life again and enjoy special moments without worry.
Clear and easy to understand
Be1 is a two-piece pouch system for colostomy care. The pouch fits inside a flat pouch with a lid and can be securely attached to the baseplate via a mechanical coupling. The compact, discreet design, ease of use, and degassing at the push of a button needed to be communicated clearly and visually.
Our task was to clearly illustrate the product’s structure and functions using a modern 3D computer animation. This was to demonstrate how to position the base plate around the stoma, how to attach and lock the capsule using the positioning guide, and how to vent gas using the button on the capsule lid.
The result is an informative product animation that clearly illustrates the system’s structure—comprising the support plate, capsule, and enclosed pouch—and highlights its flat, discreet design. In addition, the video demonstrates how the tab on the positioning guide engages with one of the grooves in the plate ring, thereby ensuring the capsule is correctly aligned. It also shows how the integrated filter, with active and passive degassing, equalizes the pressure inside the capsule.
