The goal was to present the functionality and application of VivereX® in a clear and understandable way using an interactive video. Since the complex technology and the individual application steps of a negative-pressure wound therapy system are difficult to fully illustrate in a real-life recording, a digital visualization was intended to convey the product’s mode of action in a transparent and easily understandable manner.

By developing a highly detailed 3D animated film, the technology behind VivereX® was brought to life in an impressive way. The animation shows the product, its structure, and the application steps in a clearly structured and realistic presentation. Complex medical procedures are visualized in an understandable way, enabling healthcare professionals, users, and patients to intuitively grasp how the system works.

Active interaction with an interactive video engages multiple senses simultaneously. This creates a more immersive experience that increases attention and promotes information retention. Content experienced in this way has been shown to be better anchored in long-term memory.

This is precisely where the added value of interactive videos lies: they convey information not only vividly but also in a lasting way. For manufacturers, product managers, and service providers, this means that their products, services, and messages are remembered for longer.