Our task was to transform Dentsply Sirona’s Orthophos X-ray system into an interactive product experience using WebAR. The goal was to give customers the opportunity to experience the system realistically in their own practice environment before making a purchase.

To achieve this, the product was digitally rendered as a high-quality 3D model and optimized for augmented reality. Features such as configuration, positioning, and measurement allow users to try out different variants and clearly assess the size, design, and space requirements.

The result is an interactive WebAR application that not only showcases the Orthophos X-ray system but also brings it to life. Customers can view and compare the product directly in their own space and make an informed decision based on a realistic visualization. Without the need for an additional app or installation, the application combines digital innovation with an intuitive and compelling form of product presentation.