Hydrolift

Client

Aesculap AG

Services

Product Video
WebAR

Technically understandable

Hydrolift® from Aesculap/B. Braun is a slim titanium vertebral body replacement. It is adjusted to the correct height hydraulically, continuously, and with measurable pressure. It is available in several sizes and features freely articulating end plates with a Plasmapore® coating.

When a vertebral body needs to be replaced, the surgeon has limited space. Nevertheless, the surgeon must precisely restore the height and correctly regulate the pressure on the adjacent vertebrae. Hydrolift achieves this through a bone-preserving approach and hydraulic expansion with a digital pressure display.

Our task was to make Hydrolift’s sophisticated technology understandable to patients as well. The film was intended to clearly explain the implant’s function and features and show, step by step, how it is inserted. This allows patients to form a clear picture of their procedure, which provides reassurance.

The result is a three-minute 3D animated film. It first introduces the implant and its features, then shows the procedure step by step until the implant reaches its final position in the X-ray image. The images are clear, technically precise, and designed in the B. Braun style.

A Spatial Experience

Our task was to bring Hydrolift to where it can be best understood: right before your eyes.

In a WebAR application, the implant was to be experienced in three dimensions, inserted into an artificial spine and viewable from all angles.

A quick glance at your smartphone is all it takes for Hydrolift to appear right in the middle of the room, embedded in a spine. You can rotate the model, zoom in, and explore it from every angle. With the press of a button, you can hide the spine and access additional information about its features. This transforms a complex medical device into a hands-on experience.

Optimized for > iPhone 16

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