DeutschDIPLOMAT
Client
SIGNUS Medizintechnik GmbH
Services
Product Video
Product Visuals
High-quality engineering
Concept development and production of a technical product video for the SIGNUS DIPLOMAT spinal stabilization system. The goal was to present the system’s key product features, design characteristics, and clinical benefits in a clear, precise, and visually compelling manner. The goal was to convey the technical advantages of the system in a clear and compelling manner to both experienced spinal surgeons and sales teams, as well as for international product presentations.
The result is a high-quality technical product video that clearly illustrates the key unique selling points of the SIGNUS DIPLOMAT system and effectively highlights its clinical benefits.
The video demonstrates the optimized screw-in performance achieved through the self-tapping double thread and the special thread pitch, highlights the advantages of the cannulated and fenestrated screw design for augmentation procedures, and illustrates the secure anchoring in bone.
Special emphasis is placed on the system’s modular design. The interchangeable tulip is highlighted as a key feature of the DIPLOMAT system, and its function is presented in detail. In addition, the various tulip variants, the low-profile design for slender patients, and the T30 internal profile for secure force transmission are visualized.
The result is a technically sound product video that convincingly communicates the innovative strength, modularity, and user-friendliness of the SIGNUS DIPLOMAT system and supports its positioning as a flexible spinal stabilization system.
High-resolution and realistic
Realistic product illustrations of the instruments and their application were to be created for the product brochure of the SIGNUS DIPLOMAT pedicle screw system. The goal was to depict the individual instruments and their use within surgical procedures in a precise and understandable manner.
The visual design was to be guided by the requirements of a technical product brochure and support the clear communication of complex surgical procedures through objective, high-quality, and well-organized visuals.
The result was a series of high-quality product illustrations that depict the instruments of the SIGNUS DIPLOMAT system and their application scenarios in a precise and understandable manner.
The focus on clearly visualizing instrument use in relation to the relevant anatomical structures was achieved through a combination of realistically rendered instruments and implant components, as well as stylized bone structures with a wire-frame appearance.
The abstract representation of the anatomy made it possible to specifically highlight the essential functions, movement sequences, and procedural steps, while maintaining the technical precision of the products. The resulting illustrations help convey complex surgical procedures in an understandable way and meet the requirements of a modern technical product brochure.
