DeutschTC Sales App
Client
Dentsply Sirona
Services
UX / UI
3D Visualization
AR App
App Design
What makes the Dentsply Sirona Sales App special is its interactivity. The treatment units can be configured—from model selection to color combinations. Users can configure their own personalized unit in their desired design—instantly and with minimal effort.
High-Quality Finish
For Dentsply Sirona, our task was to visualize various color variations of the Teneo treatment center based on an existing 3D model. Thanks to the fully digital workflow, materials, colors, and surfaces could be swapped out quickly and precisely without having to rebuild or photograph each design from scratch. This allowed us to create numerous product variations efficiently and consistently within a short period of time.
The result was high-resolution, photorealistic visualizations that could be used across a wide range of media—from large-format trade show displays and high-quality brochures to web and online applications. The 3D visualization enabled the rapid production of all color variations while maintaining consistently high quality and ensured a consistent presentation of the product across all communication channels.
Augmented Reality with Additional Information
Augmented Reality (AR) refers to the computer-assisted enhancement of reality (or the perception of reality). For example, 3D objects, graphics, or text are superimposed in real time and interactively onto the real world being viewed, resulting in a blending of the real and virtual worlds.
What makes the AR app for Dentsply Sirona unique is the interactivity between the objects (treatment units) and the space. The treatment units can be configured (model selection and color combinations)—and these appear in the real space. Users can configure their own personalized unit and place it in their individual treatment room in their desired design—instantly and with minimal effort.
The AR app won the “MARKETING INTELLIGENCE AND INNOVATION AWARD 2016”!
