DeutschTENEO
Client
Dentsply Sirona Deutschland GmbH
Services
Brand Film
Product Visual
Interactive Video
Patient Video
Aesthetics pure
The film was intended to adopt the perspective of discerning dentists and reflect their mindset: the desire for exceptional quality, personalized perfection, and state-of-the-art technology. The messages “I have high expectations,” “I want quality,” “I am looking for something special,” “I need state-of-the-art technology,” and “I demand excellence” formed the emotional foundation of the communication.
The result is a high-quality image teaser for Teneo that emotionally showcases the Dentsply Sirona brand and the treatment unit’s premium positioning.
Through sophisticated visual language and a clear message, the teaser conveys that Teneo was developed for dental professionals who refuse to compromise on quality, technology, and the treatment experience.
The teaser combines product aesthetics with emotional brand communication and positions Teneo as an intelligent, innovative, and high-quality solution for the highest standards in modern dentistry.
Well-Being Oasis
Development of a patient video for the Dentsply Sirona Teneo dental unit that conveys the comfort and well-being of patients in an emotional and brand-oriented way. The goal was to showcase Teneo not from the dentist’s perspective this time, but from the perspective of the people who sit in the chair. The dental unit was intended to come across as a place where patients feel well cared for: relaxed, safe, and almost like at home.
The result is a high-quality film that positions Teneo as a treatment unit designed to deliver a new patient experience. A bright, clear visual style and a calm, uncluttered production convey a sense of trust and relaxation. At the end, a playful touch adds a touch of whimsy: the patient steps down from the unit wearing plush flamingo slippers. Teneo combines product aesthetics and brand communication with an emotional message: anyone who takes a seat here feels at ease.
Interactive reasonable
The goal was to clearly and vividly demonstrate the connectivity of the Dentsply Sirona Teneo dental unit using an interactive video. Networking, data integration, and automated processes in a digital dental practice are difficult to convey in a traditional product video. Therefore, the film was designed to make the benefits for everyday practice tangible from a dentist’s perspective.
The film ties into the current discussion about Practice 4.0: “Everyone is talking about optimized workflows and efficiency through Practice 4.0 …”. A dentist poses a series of “What if…” questions. What if Teneo could adapt individually to the next patient and their treatment? What if Teneo integrated all patient data so it could be accessed from anywhere? What if all images and data were available everywhere? Animated icons and a subtle network of connecting lines make the interconnectedness within the space visible.
Through the prompt “Please click,” the viewer chooses which topic to explore in more depth. The video concludes with the revelation: “With Teneo, all your wishes are already a reality today.” The film ends with the tagline “Teneo. Perfect harmony.”
Active engagement with an interactive video appeals to multiple senses simultaneously. This creates a more intense experience that heightens attention and promotes information retention. Content experienced in this way has been shown to be better anchored in long-term memory.
This is precisely where the added value of interactive videos lies: they convey information not only vividly but also in a lasting way. For manufacturers, product managers, and service providers, this means that their products, services, and messages are remembered for longer.
Color Variations Efficient
For Dentsply Sirona, our task was to visualize various color variations of the Teneo treatment center based on an existing 3D model. Thanks to the fully digital workflow, materials, colors, and surfaces could be swapped out quickly and precisely without having to rebuild or photograph each design from scratch. This allowed us to create numerous product variations efficiently and consistently within a short period of time.
The result was high-resolution, photorealistic visualizations that could be used across a wide range of media—from large-format trade show displays and high-quality brochures to web and online applications. The 3D visualization enabled the rapid production of all color variations while maintaining consistently high quality and ensured a consistent presentation of the product across all communication channels.
